According to current marketing wisdom, one unhappy customer will tell 7 other people about their bad experience with a product, service or business. A happy customer will only tell 1 other person about their great experience. How can you beat these odds to get more of your satisfied customers to spread the word about your products and services?
The best way is to provide exceptional service that will have your client singing your praises organically. Another way is to produce excellent content in a range of formats useful to the prospects in your niche, including: